So you’ve just written a comprehensive new blog post, or worked on that amazing video idea that you’ve had for so long, or just thought of a quick one-liner that just needs to go out; you’re sure your readers will enjoy.
You’ve done all that was necessary – written a fabulous copy, creating relevant and eye-catching graphics, optimized with keywords. You can’t wait for your readers to like, share, and comment on it!
How are you planning to go ahead with that?
What you’ve done so far is a job half done. What you do once you’ve completely created a post is what determines its effectiveness. To create awareness and the increase exposure of your post, you’ll have to try out different platforms, different strategies, and see what works best for you.
There’s no one-size-fits-all solution here, and with so many platform choices, your audience is all the more distributed – so for best results, you need to try out different combinations and find your fit!
That said, here’s a list of 20 content sharing platforms that you just can’t miss!
|#||Platform||Description||Domain Authority||Best for|
|1||Facebook surpassed 2.6 billion users per month in 2020 – such numbers are a sure testimony to its importance as a content sharing platform. |
Facebook allows your business to share different types of content – gifs, videos, images, and more. It also offers a lot of reach with 2.8 Bn monthly active users (MAUs). The reason behind its success as a content sharing platform is in the fact that it seamlessly allows you to reach people in crowds (groups, pages) or privately, opening up more perspectives for your content strategy.
|95||Literally all content types. Facebook is truly an all-rounder when it comes to supporting content types..|
|2||Twitter has changed the way people communicate online by offering brevity and ways to share microblogs seamlessly. |
While you might not immediately associate this platform with a business, it can still be a very valuable tool. With over 330 million users per month, Twitter has proven to be an extremely effective platform. With its 280-character limit, it’s ideal for quick updates as well as dealing with customer queries quickly and efficiently.
|94||Short-form written content and images, as well as links to your website or blog.|
|3||LinkedIn is slightly different in its working when compared to the other platforms listed here. This is especially because LinkedIn focuses more on corporate networking than on engaging for individual motives.|
However, when it comes to sharing industry-specific knowledge, facts, or trivia, there’s no better platform with an abundant audience than LinkedIn. Using this, you can showcase your expertise, as well as expand your network by connecting with different entrepreneurs from your domain.
|98||Publishing in-depth written content showing your industry knowledge.|
|4||Instagram is the one-stop solution if you are looking to share photos. This platform is especially for your business if it’s in the lifestyle or fitness and wellbeing domain. It’s utilized by some of the biggest companies on the planet – including Apple, Starbucks, Coca-Cola, Apple, and more – for sharing content and promoting their brand’s unique image.|
The usability of Instagram spans beyond just photo-sharing as it also allows you to accompany the images with texts, hashtags, or links for you to help increase your follower count and drive sales.
|93||Image sharing – whether it’s showing off your products, sharing inspirational quotes, or giving customers a behind-the-scenes look at your business.|
|5||YouTube||YouTube has more than 2Bn users – you just can’t pass the opportunity to make the most of it. Content promotion on YouTube works like a charm, whether you’re product-based or services-based.|
If you have a product, you can share informational videos, guides, how-tos related to your products and put it in front of millions of potential users. If you offer services, on the other hand, you can use YouTube to share your in-depth knowledge using tools like vlogs, tutorials, and more. By integrating your efforts with Google Adsense, you can drive revenue even further.
|100||Sharing engaging and informative video content – it is the biggest video sharing platform on the web, after all!|
|6||Pinterest is another such platform that might not pop up in your mind automatically while planning your content initiatives. However, with its focus on image sharing and content curation, it offers a lot of room for creators to reach out to a wider audience. |
On the site, visual posts can be ‘pinned’ into different topics, thereby making it easier to organize and curate content. More than 80% of weekly users use Pinterest to decide what to buy. Pinterest comes with a predominantly female user base and is popular with a younger audience. So, if your target market fits the mentioned demographics, this platform might be spot on for you!
|94||Sharing images to boost brand exposure and awareness.|
|7||Tumblr||While still an underdog in the world of social media, Tumblr boasts 200 million active blogs and 80 million unique posts every day.|
Tumblr provides you a range of multimedia features at your disposal. You can even sponsor your posts to provide that additional boost to your visibility, and reach a wider audience.
|73||Building an active and loyal fanbase by sharing all content types, including written blogs, images, and even audio.|
|8||WhatsApp is without a doubt one of the most popular messaging services in the world, but did you know it works wonders for businesses too? |
They recently launched the WhatsApp Business app – a free application designed with small business owners in mind. It lets you create business profiles and communicate with the customers in real-time. It also lets you save replies to your most frequently asked questions.
|95||Communicating one on one with your customers in a personal, efficient way.|
|9||TikTok||Relatively new to the social media scene, TikTok has proven its worth as a video sharing app among young audiences. It has 800 million active monthly users and has been downloaded over 2 billion times.|
The platform was initially used to share viral dances and lip-syncs, however, its powers are being harnessed by businesses now to engage with audiences in a way like never before. It might not be for every business – but if your audience lies on TikTok, there’s so much you can offer to them!.
|90||Creating fresh and light-hearted video content to engage your audience.|
|10||Unlike Instagram or Facebook, Reddit might not be the first choice for content marketing. However, that by no means eliminates it from the list of useful resources. |
Reddit has thousands, if not more, of subreddits where users initiate posts and discussions on niche topics. Unlike other platforms, Reddit requires you to invest your time and effort in order to build your community. You need a more subtle and long-term approach here as the majority of Reddit communities ‘ask that you contribute 80% of the time and only self-promote 20% of the time.’
|91||Getting a feel for your target market and engaging with an already existing community.|
|11||Telegram||Similar to most messaging apps, Telegram lets your business connect to customers on a personal level. With 200 Mn monthly active users (MAUs), Telegram is known for how secure it is. |
As a brand, you can use Telegram in several ways for content promotion. One obvious method is reaching out in person and offering customized and curated content and offerings to your customers. Other than that, you can also create chatbots or use Telegram’s channel feature to broadcast messages to an unlimited number of subscribers.
|80||Securely communicating one-to-one or broadcasting to many users.|
|12||Snapchat||Know this from the start – Snapchat might not be ideal for all businesses. If you’re targeting a younger demographic, and you have ideas for making visually appealing posts related to your service/product, then Snapchat is the way to go for you. |
It is a social media application that focuses on sharing short videos or photos between friends or connections. It made the Stories format popular, which eventually proliferated on other social media platforms.
|92||Brands having younger audiences in their demographic, and having visual content to share.|
|13||Medium||Medium is a free-for-all online publishing platform with a social networking element. Medium allows users to publish as well as read without a cost, making it a preferable space for sharing articles and blog posts. However, some articles are reserved for only paying members.|
As a brand, you can obviously post original content on Medium, but it’s a common practice to republish your blog’s articles, and link the readers back to your website, thereby increasing your reach.
|95||For bringing traffic back to your website/blog while offering a glimpse of your blogs.|
|14||SlideShare||Slideshare the world’s biggest platform that supports creating and sharing presentations. From the perspective of content promotion, you can summarize the various blogs you’ve written into easily-digestible presentations, and leave a link back to your website or blog. That way, you’d be informing the audience on SlideShare, while giving them a route back to your website. |
Keep your presentation crisp and to-the-point. Use catchy headings and titles, and try using both short-tail and long-tail keywords. You can use the first and the last slide for any other CTAs, too.
|56||Presenting your ideas, blogs, or anything else in easily-digestible presentations, and linking back to your website.|
|15||Flipboard is an extremely popular news aggregator application. It’s a great place for sharing your content, curating content, and building legitimacy on a subject. |
On Flipboard, you can create content in different categories, known as magazines. You can then start populating these magazines with relevant content. Make sure to share others’ content in order to build the authority of your platform and gain more traffic.
|90||Building the legitimacy and authority of your content.|
|16||Quora||Quora is one of the better platforms for testing FAQs related to your industry, and answering them on behalf of your brand. You can also repost some blog posts by creating Quora Blogs. |
In addition, you can also leave backlinks to your product, services, or even blog pages throughout your answer.
|93||Answering commonly asked questions in your domain and creating awareness about your brand!|
|17||Scoop.It||Scoop.it is a content curation platform to increase the visibility of your content. To get started with it, just pick a narrow niche and set up some pages. Share your best, relevant content to these pages. |
Now that you’re active here, you can find influencers in your domain and engage with them to get them to promote your content. The idea is similar to that on any other platform – getting more and more people to view it. Scoop.It allows you to directly find influencers and then reach out to them, therefore making things simpler for you!
|93||Finding influencers in your domain and building a community.|
|18||Mix.com||Previously StumbledUpon, Mimx.com is a one-stop place to discover, save, and share your favorite things from all around the internet. Its algorithm learns your users’ interests and queues articles based on that. |
There’s also a Chrome extension using which you can curate content directly from your browser. As with other content curation apps, be sure to contribute to the platform by submitting a mix of content from your own blog and other blogs in your domain.
|78||Curating content of different types, sharing your own content.|
|19||Business2Community||Business2Community is a business blog that sees more than 15k daily contributors and over 3 million daily visitors. It offers many sections, including social media, entertainment, sports, technology, finance, and more. When you sign up as a contributor, you’ll need to specify if you’re syndicating posts or posting original content.|
It allows you to put links to your website or blogs in your bio as well as throughout the articles (3 links in the body of the article). Read their guidelines for detailed information. To make sure your content reaches a wider audience, aim for the homepage by writing high-quality content. The blog also syndicates its content with Yahoo and Google News — greater chances of higher backlinks and exposure.
|86||Sharing high-quality blogs for quality backlinks.|
|20||Growth Hackers||Growth Hackers is a community-based blog that allows you to find and distribute articles on marketing, growth hacking, user engagement, acquisition, and much more. You can simply create a free account and get started with creating and sharing posts. The community follows guidelines for vetting content, so make sure to go through them. |
Once your article is approved, users can start up(or down)voting it. With enough upvotes, your article can land a place in Growth Hackers’ Top Weekly Posts Newsletter, sent out every Monday. That way, your blog, and your brand will get a lot more coverage and reach.
|85||Sharing high-quality blogs for quality backlinks.|
Check out – HubSpot Marketing Agency
We hope the above-mentioned list gave you more than just a few starting points for sharing your awesome content piece! If there’s something you’d want to add to the list (or subtract from it), drop us a comment below – we love to engage in conversations!
If you’ve published the content and are looking for ways to boost it using ads, here’s a guide you can use.