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Customer case study – Coverfox



Scope of services: Social Media Management

Industry: Insurance-tech

Language: Hindi-English

Audience: Primarily Tier 2, Tier 3 cities in IndiaBrand slogan: Cover Karo, Kaam Aayega.


  • Higher engagement with target audience
  • Make insurance more interesting and understandable
  • Improve top of the mind recall

Our Process

  • Understand the client needs and develop internal design guidelines. 
  • Understand the consumer journey and define key value props.
  • Through creative brainstorming, refine visual brand identity and create compelling social media and video content.

Our Campaign Ideas

Bollywood campaign: Fun, off-beat: plug insurance into iconic Bollywood moments and recreate them via custom illustrations

  • Doubled engagement and gathered a lot of appreciation

Our content boasts creative visualization, quirky and clear communication and a well defined strategy.

Quirky and timely dissemination of moment marketing and topical content was avidly appreciated by the users as well.

Compelling storytelling and creative visualisation to create short gifs and other video content to delight the audience.

Strong emotional triggers to form a strong connection with the audience and highlight the need for the product.

Happy Client? Check

The fantastic team at ContentNinja helped us streamline our social media marketing efforts. They understood the market and audience very well, and came up with creative, out-of-the-box campaigns designed to help us grow our engagement and improve brand recall. They effortlessly combine creative copywriting and design with robust project management. Would strongly recommend this young team to any ambitious business looking for a great marketing team.

– Gaurav Mongia, VP Marketing

Author avatar
Shriya Garg
Shriya is the co-founder and CEO at ContentNinja. She started her first blog when she was 12 years old, and coded her first website by the time she was 14. An avid reader and writer, she published her first book when she was 16 years old and has sold over 10,000 copies since. When she's not fielding client calls, Shriya can be found cleaning cat hair from her clothes.