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Customer case study – Coverfox

TL;DR:

Client: Coverfox.com 

Scope of services: Social Media Management

Industry: Insurance-tech

Language: Hindi-English

Audience: Primarily Tier 2, Tier 3 cities in IndiaBrand slogan: Cover Karo, Kaam Aayega.

Objectives

  • Higher engagement with target audience
  • Make insurance more interesting and understandable
  • Improve top of the mind recall

Our Process

  • Understand the client needs and develop internal design guidelines. 
  • Understand the consumer journey and define key value props.
  • Through creative brainstorming, refine visual brand identity and create compelling social media and video content.

Our Campaign Ideas

Bollywood campaign: Fun, off-beat: plug insurance into iconic Bollywood moments and recreate them via custom illustrations

  • Doubled engagement and gathered a lot of appreciation

Our content boasts creative visualization, quirky and clear communication and a well defined strategy.

Quirky and timely dissemination of moment marketing and topical content was avidly appreciated by the users as well.

Compelling storytelling and creative visualisation to create short gifs and other video content to delight the audience.

Strong emotional triggers to form a strong connection with the audience and highlight the need for the product.

Happy Client? Check

The fantastic team at ContentNinja helped us streamline our social media marketing efforts. They understood the market and audience very well, and came up with creative, out-of-the-box campaigns designed to help us grow our engagement and improve brand recall. They effortlessly combine creative copywriting and design with robust project management. Would strongly recommend this young team to any ambitious business looking for a great marketing team.

– Gaurav Mongia, VP Marketing

Author avatar
Shriya Garg