Building market share in the crowded Analytics SaaS space.
Lumenore is the product arm of Netlink, a technology services enterprise with a team of 1100+ experts.
Despite being an early player with cutting-edge AI analytics, Lumenore saw a serious challenge in expanding its market share.
Analytics SaaS is crowded with behemoths like Microsoft BI and Salesforce Tableau.
They all come with incredibly comprehensive data ecosystems.
How could a lean analytics SaaS tool compete in this red-ocean industry?
(tl:dr; It couldn't)
Leaner is better.
In a red-ocean space like tech-SaaS, pricing kills more products than features.
We played to Lumenore’s strengths – by positioning it as a foot-in-door freemium tool that could help anyone and any team import their data.
Lumenore helps you quick-start your insight building – with self-service business intelligence and no-code analytics.
- Focused on early-wins by picking industries and domains that could see results fast
- Cross-sold to existing clients of parent company who were more likely to convert
- Maintained website content for inbound, helped leadership team to build thought-leadership content
- Ran email drip sequences and LinkedIn outreach for omnichannel targeting
- Created webinars, videos, and sales enablement assets
— Ankit Malhotra
Sr. Account Manager
— Mayank Gulati
— Aayush Bhatt
— Ruchi Roy
Sr. Content Specialist
— Vikash Yadav
Design Lead (Video)