Content Strategy UI/UX Video

Inbound Marketing for Analytics SaaS

The challenge

Lumenore is the product arm of Netlink, a technology services enterprise with a team of 1100+ experts.

Despite being an early player with cutting-edge AI analytics, Lumenore saw a serious challenge in expanding its market share.

Analytics SaaS is crowded with behemoths like Microsoft BI and Salesforce Tableau.

They all come with incredibly comprehensive data ecosystems.

How could a lean analytics SaaS tool compete in this red-ocean industry?

The Fix

Leaner is better.

In a red-ocean space like tech-SaaS, pricing kills more products than features.

We played to Lumenore’s strengths – by positioning it as a foot-in-door freemium tool that could help anyone and any team import their data.

Lumenore helps you quick-start your insight building – with self-service business intelligence and no-code analytics.

Focused on early-wins by picking industries and domains that could see results fast
Cross-sold to existing clients of parent company who were more likely to convert
Maintained website content for inbound, helped leadership team to build thought-leadership content
Ran email drip sequences and LinkedIn outreach for omnichannel targeting
Created webinars, videos, and sales enablement assets

The team

Management

— Ankit Malhotra
Sr. Account Manager

Marketing

— Mayank Gulati
Marketing Director

— Aayush Bhatt
HubSpot Specialist

Creative

— Ruchi Roy
Sr. Content Specialist

— Vikash Yadav
Design Lead (Video)

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