Do you want your website to create more interest for your product or service, but are unable to get conversions despite hordes of unique visitors? Don’t worry, we have you covered! In this post, we bring you 4 essential techniques through which you can generate more leads from your website. To be able to achieve this, you have to keep in mind that web design is just as important as aesthetic design. Since, after all, having a website which looks wonderful but isn’t search engine or social media optimized will not help your cause in the longer run. And we are all about the longer run!
Here are the 4 techniques which you should embrace as soon as possible to make your website a thriving hub of hot prospects:
1. Increase Usability:
A website is an interactive space: a user who visits your website will be able to make decisions about what they will read, where they will go, and more. Try to make this experience as smooth as possible! If a website is well designed, a user will be able to get the information they want, as well as any actionable information you want them to have. Otherwise, they can get frustrated at the inability of your website to give them what they require, resulting in another failed conversion.
Here are the steps to ensure that your website is at its peak in terms of usability:
a) Make your web design responsive:
if you ensure that your website has a responsive web design, it will look the same whether it is accessed through a PC, mobile device, or a tablet. A responsive web design adjusts your website for the most optimal display on any screen size. This will make an end user comfortable with the layout and dynamic of your website across multiple devices, and may even encourage them to use more devices to access your website!
b) Optimize your site speed:
You do not need to be told twice that a slow website is a frustrating experience. Do your best to ensure that it remains an experience of the yesteryears by making your page load as fast as it can; this will not only guarantee user satisfaction, but will also improve your SEO ranking, as Google makes page-loading speed an important factor in its search algorithm. Long story short, optimizing the design of your website will naturally improve the site speed.
c) Provide a sitemap:
A key element in website usability is navigation, and a sitemap makes navigation an easy task. If they have an easily accessible sitemap, they won’t have to spend their precious time on figuring out where they should click to get which bit of information, thus making their user experience better!
d) Leverage White Space:
By making sure that there’s enough white space on your website, you take a step towards making sure that a potential lead isn’t overloaded with information. Minimalism is the order of the day, but with the essential caveat that you have to convey more in less! A user is not going to stick around forever, so make sure you give them an experience worth their time.
e) AVOID Rotating Carousels:
While they may look cool to a prospect, is highly likely that they might not interact with a rotating carousel to begin with. They need to be interested enough in your website, to begin with! Moreover, they also increase your page load time, and your content can easily be missed on a carousel. Don’t take a risk with carousels – it might not pay off.
2. Focus on Mobile Design
When a person uses their cell phone to access a website, chances are they’ve already decided what they want to do; research is more conventionally done on a desktop or laptop these days, where simultaneous tabs can be accessed with much greater ease. Mobile users on the internet far outweigh the number of users on other platforms as well – so it’s in the best interest of your website to be optimised for mobile use as well.
For a website that generates high leads through its mobile users, these are the essential factors you should focus on:
a) Deciding What Stays and What Goes
It might not be feasible In mobile view to display all the content that could be viewed on a desktop. Here you will have to decide which design or page element stays and which of them do not make the cut. You will also have to decide the hierarchy of where they appear, keeping in mind that a mobile user should not be overwhelmed at any cost.
b) Quick Loading Time
Given that many mobile users use cellular internet connections rather than Wifi, it’s more imperative than ever to have a website that loads quickly! Your web designers should focus on data optimisation techniques as well – such as having your images load while the user scrolls, rather than having them load all at once. These steps will help in ensuring a quicker loading time as well.
c) Having Sticky Navigation
If your website has a responsive web design, the main navigation for a mobile user should be “sticky” — it should remain fixed at the stop, regardless of what the user is doing on a page. This technique also keeps conversion links (like a phone icon) as well as other informational sources within reach. Opt for sticky navigation because it is both simple and effective!
d) Displaying a Phone icon
Having a phone icon fixed on the sticky navigation is sure to attract more leads simply through its ease of use! With click-to-call functionality, you are not only letting your user know that you can be reached out to, you are also telling them how simple it is to do so. Moreover, this will result in a much better user experience as well, making it unbelievably convenient for them!
e) Inserting Anchor Text
While browsing on a mobile phone, it is easy to gloss over anchor texts – and this hurts conversion rates. Ensuring that there is enough anchor text, especially in the body of your pages, turns a potential loss scenario into a potential gain one! It’s really as simple as that!
3. Ensure SEO
Search engine optimization (or SEO) is a vital component of internet marketing for all companies. Having your website show up organically on a user’s google search is too important to ignore any longer – especially because through you get ensure an entire pool of prospects.
Most business owners have do not understand completely what it means for a website to be SEO-friendly. In this connection, it is important to know that even if your website is configured for SEO, its content might not show up on Google or other search engines. For this to happen, you website must SEO-performing as well. Let’s see what needs to be done to make this happen:
Step 1: Become SEO-friendly
For Google and search engines to start tracking your websites in their databases, your website will require several elements to be in place. You need to make sure that:
- Every page has a title tag, meta description, header content, and body content.
- Your website has a neat URL structure along with custom URLs
- There is a robots.txt file to help out your bot audiences
- There is an HTML as well as an XML sitemap
- There are enough 301 redirects from older web pages to the new ones
- There is a redirect for non-www to www URLs, and vice versa
- There is a content management system, to make changes to the content of your pages
- There is blog functionality
Step 2: SEO-performing
A great deal of effort needs to be put in into your website for it to go from being SEO-friendly to becoming SEO-performing. Once your website is fully SEO-performing, your website’s visibility will increase several-fold. To become SEO-performing, you web design must include:
A. Keyword Research and Keyword Strategy
Keyword research will help you narrow down and identify all keywords that a potential customer might use to find your product or service. Keyword strategy takes this a step further by narrowing the focus to certain keywords with the highest probability of getting conversions. There are several factors to account for while considering keyword strategy, including user intent, search volume, relevance and competitiveness. Once this has been done, keyword strategists group keywords into certain themes which influence as well as drive the navigation as well as the content structure of the new website.
Once keyword research and keyword strategy have been completed, a sitemap factoring it in is created. This will ensure that no SEO issues exist; it will eliminate any overlaps (where multiple target keywords are included in one page) and gaps (where there are no keywords on a single page). Overlaps and gaps must be removed at all costs, or your website won’t fully be SEO-performing.
C. Custom Title Tags
Title tags must always be written by an SEO expert, since they are the most important on-site element for SEO. These tags need to be unique for each page of the website, and they should also include the appropriate keyword while meeting various requirements for style, punctuation and character count.
D. Custom Meta Description Tags
In Google search results, meta description tags are the snippets of text that appear under the main link. Since these meta descriptions influence click-throughs and have a significant impact on lead generation growth, unique meta description tags need to be written by professional copywriters specifically skilled in conversion optimization. Strong meta descriptions have a measurable impact on lead generation growth.
E. Header Tags
Google crawlers understand header tags to be important indicators of the main themes of a webpage. This is why header tags (H1-H6) are key places to include keywords. Moreover, since these headers are often scanned by readers, they should be written in an engaging and persuasive tone so that they grab and retain a reader’s attention as well as fulfill SEO objectives.
F. Optimized Body Content
A copywriter with skills in SEO will help you write SEO-performing body content which can be informative as well as relevant. A copywriter trained in SEO will also use an appropriate number of keywords in every page, since poorly placed, too few, or too many keywords will definitely undermine organic search visibility.
4. Have Persuasive Copy
No matter how many channels are funneling traffic into your website, it all goes for a toss if you do not have the kind of content people are likely to engage with. After all, as we say here at Content Ninja: content is king! Here is what you need to keep a check on, to ensure the best copywriting for your website:
You need to have the best quality content on your website, and nothing else. This includes SEO as well, but in addition, here are the questions to ask yourself in terms of content:
- How compelling is it? — Professional copywriters make copy compelling by using a whole of techniques which engage readers, including writing from their perspective, using actionable words to stimulate decision-making, storytelling, including customer testimonials, and many more!
- How useful is it? — Ultimately, all content must solve a potential customer’s problems, not add to them. Your content must make a reader’s life simpler by giving a direct line to the service or product you offer. Keep verbose or dense, jargon-filled content at bay!
- How relevant is it? — Consider your target audience carefully and create content that appeals to them in terms of subject matter and style. And, of course, make sure it does so in an engaging manner as well.
- Is it reliable? — Your website needs to have fact-checked content that the readers can trust, not only in terms of information, but also at the level of grammar. Ensure this through credible research, proper use of technical terms, as well as careful editing and proofreading.
- Would readers share it? — If readers like something they read, they are likely to share it with others. If your content does not meet this criterion, you should reconsider it right away, since it will affect your overall conversion rates.
Having high-quality content is only one side of the lead-generation coin, with the other being substantive, branding and SEO goals. If there’s too much of one and not enough of the others, it will result in lopsided growth at best, or, at worst, none at all. Ensure that your website does not suffer from content problems that can disrupt the holistic balance by asking yourself:
- Is there too much substance? — While it may be tempting to have a lot of information in one place, a prospective customer is not very likely to gain much from it. All content on your website must speak to the customers and what they need; a page chock-full of things to learn is not one of them.
- Is the style consistent? — When there is an abrupt shift of style (from formal to informal or from low-key to high intensity), website visitors might become confused; they might even doubt the company’s sincerity or stability. Avoid this by having a consistent style throughout, or by having appropriately mediated shifts in tone.
- Are there enough relevant keywords on every page? — When integrated with engaging and persuasive copy, using important keywords on all pages increases your chances of conversions in a more organic manner, since it makes your customers think about taking decisive actions.
Although these steps might take a long time to put into action, they will ensure that your website works to the fullest extent of your expectation, generating a lot of leads on any device!